Advance& Branding

The Challenge

Our client required a strong, flexible brand to be used internally, across the organisation, for over a year. The brand needed to carry a wide range of messaging to an, equally, wide ranging internal demographic. The internal brand had to be unique while remaining faithful to the organisation’s over-arching brand and drive the key message of how the business was becoming future focussed in response to several key changes.

The Solution

Advance& was our solution. Pulling through key elements from previous communications for consistency we developed the idea behind Advance&. The ""&"" was the key element in allowing the branding to deliver flexibility, making it a workable communication vehicle for every department and team. The imagery was based around a range of portraits indicating both the internal organisation and the external people they serve. As different messaging was created it was applied to Advance& using a defined coloured palette, font family and layout guidelines.

The Outcome

The Advance& brand proved extremely popular. With the assets in house the organisation had a clear brand they could utilise and incorporate for events, presentations, print, digital and video. The various teams and stakeholders in ongoing communications felt enabled to construct their own messaging without having to resort to external support, therefore avoiding added time and cost to their numerous projects.