Recipes in Mind

The challenge

Pb were asked to provide the designs and layout for a recipe book for The Orangery Tea Room titled ‘Baking Through Lockdown. The book contains over 50 recipes from friends of the Tea Room who turned to baking to help them through the first national lockdown in March 2020, and has been designed in collaboration with Norfolk & Waveney Mind Charity. It also has some high profile people connected to it, having been forwarded by none other than The Great British Bake Off’s Prue Leith and containing a recipe from Norfolk’s celebrity chef Galton Blackiston.

  • 1-Recipes-in-Mind-Design-and-Artworking
  • 2-Recipes-in-Mind-Design-and-Artworking
  • 3-Recipes-in-Mind-Design-and-Artworking
  • 4-Recipes-in-Mind-Design-and-Artworking
  • 5-Recipes-in-Mind-Design-and-Artworking
  • 6-Recipes-in-Mind-Design-and-Artworking
  • 7-Recipes-in-Mind-Design-and-Artworking

The solution

The design of the book contains a modern layout which works very well and is also easily adaptable for various page designs. A nice balance of positive and negative space along with baking illustrations and nice use of photography help give this book a modern look and feel, whilst still highlighting the key areas for use during baking such as the Ingredients & Method.

The outcome

We created a look and feel that is both elegant and practical – showcasing the delicious baked goods with bold photography that looks good enough to eat, which is supplemented by simple, accessible and striking layout utilising a refined colour palette and font choice.

The book is available to purchase on the link below priced at £19.95 and all proceeds of the book go to Norfolk & Waveney Mind charity.

To purchase the book, click here.

Hall Farm
Gowthorpe Lane, Swardeston
Norwich, Norfolk,
NR14 8DS

+44 (0)1508 578 598

Creative Office
The Dog, Main Road, Swardeston,
Norwich, Norfolk,
NR14 8AD

+44 (0)1508 578 598

Scotland Office
Westpoint, 4 Redheughs Rigg,
South Gyle, Edinburgh,
Midlothian, EH12 9DQ

+44 (0)1314 401 570

© Production bureau 2024