The LittleBrown video was pretty sensational stuff: funny, endearing but also cinematic & inspirational.
Case Study: 10 Years on, Future London
A three hour evening reception to celebrate 10 years since the successful London Olympic bid for a high profile audience of 250. Guests included the Mayor of London, gold medalists and the Singapore bid team. With film, speeches and high quality content plus a taste of the future from Olympicopolis partners including Sadler's Wells, V&A, London College of Fashion, BBC and University College London.
Working in the stadium posed some technical challenges - being in a transitional stage - some areas were still a building site.
We had to give consideration to the delegates journey from the moment they entered the stadium, ensuring the brand had a strong presence. The South Lounge hospitality suite was for presentations and the West Lounge for partners exhibitions and performances.
The Pb team had to act swiftly as we only had 1 month to pull all the elements together.
Along the delegate journey we used the brands bold colours at every available turn. LED lighting was prominent throughout along with wall and floor graphics. The delegates would first enter the South Lounge where they could view the legacies past, present and future on bold floor to ceiling backlit displays. LED screens and a cabinet were built in to the displays to showcase video content, the Olympic torch and gold medals. At the opposite end of the room we placed the stage and backdrop for the VIP presentations.
Once the presentations were complete the guests were invited to view the Olympicopolis partners in the West Lounge. We worked closely with the partners to give them the best opportunity to present themselves to the audience, giving equal consideration to each partners diverse requirements. One of the highlights of this space was the 6 podiums placed strategically for dancers from Sadlers Wells to perform a contemporary piece.
With the tight timelines of this event all the Pb departments played their parts in making this event a huge success.
“It looked absolutely stunning and you and your team were a real pleasure to work with. Please pass on our thanks to the guys who put it all together – the lighting made it so atmospheric and was great to have that throughout the event. Thanks also for personally being a point of contact for about a hundred people!!! We had a lot to do in a very short time so we really appreciate the many changes back and forth. We’re so grateful you have remained cool, calm and collected throughout the whole process!”