The LittleBrown video was pretty sensational stuff: funny, endearing but also cinematic & inspirational.
To create a buzz for Audi’s guests, who were being taken to an all too familiar location for an annual event – London. We were challenged to produce a video that would excite the viewer, introduce the key venues of the event without giving too much away, and at the same time maintain the evocative and stylish characteristics of the brand.
Start with an intensive plan and prep for an ambitious shoot, draw on a highly skilled freelance crew list, roll the cameras as it gets light at 08:00 and wrap as it gets dark at 16:30, take a mysterious, suited figure, explore the stunning Rosewood Hotel, add in a journey to the historic Guildhall in a striking Audi R8, film on the London streets out the back of a Land Rover Discovery using a high-end camera with additional footage from some of the latest remote cameras, add in some of London’s most iconic landmarks, mix in a timeless music track and a little grading magic for that cinematic richness and you have the ingredients to a short film that both celebrates Audi, the venues, and London - and sets the scene perfectly for a memorable event.
The video was extremely well-received by the 300 delegates. It set the tone for what proved to be a highly successful event and won us the trust of the client to be able to turn around high quality output that matches the standards of the brand at short notice.